Novartis recrute 3 Profils (Product Specialist – Franchise Head – Brand Manager)

Novartis Emploi et Recrutement

Novartis Maroc

A propos de Novartis

Novartis est une société internationale de la santé, dont le siège est basé en Suisse, qui propose des solutions adaptées à l’évolution des besoins des patients à travers le monde.

Notre mission : Découvrir de nouveaux traitements pour changer le quotidien des patients, leur permettre de vivre mieux leur maladie et de se projeter dans l’avenir.

Notre méthode : L’innovation et la recherche scientifique de pointe pour répondre à des enjeux majeurs de santé publique.

Voilà ce qui guide et mobilise chaque jour les équipes de Novartis France dans l’ensemble de nos métiers.

Nous regardons vers l’avenir pour trouver les solutions dès aujourd’hui.

Nous nous engageons concrètement, en France, pour réinventer la médecine et améliorer la vie des patients.

Novartis recrute 3 Profils (Product Specialist – Franchise Head – Brand Manager)

Product Specialist Cosentyx

Job Description

To build and execute business plans to meet Specialty sales goals forassigned territory.To drive territory sales performance, market share and optimal resourceutilization. To develop effective professional business relationshipswith customers that support delivery of business results in a specifictherapeutic area.To implement robust action plans with complex customers includinghospitals, institutions, local health authorities or private payers.To differentiate Novartis as a leader in a specific therapeutic area

Executes business plans for assigned product lines/brands, customers ortherapeutic area; uncovers and develops new business opportunities.Develops and applies understanding of customer organizations andnetworks, andof diverse influences that affect customer decisions (e.g. peerrelationships).Executes call plans for customers, including medical experts fromcustomer oracademic communities; develops business/clinical networks.Provides Novartis stakeholders and other colleagues with insight andfeedbackgained from customer interactions (Patient Journey Set up…) .Centers / Accounts mapping based on products KPIsUsage/development of a standardized local account team planning templatePrepare Territorials plans including SWOT analysis, objectives andtactics at the account or local geography levelAdapts and optimizes approach and communications style during salescalls,responding appropriately to customer needs.Makes effective use of available technologies and channels to supportsales calls.Ensures that Novartis products and supporting services are broadlyunderstood andavailable to more patients and customers.Deploys and uses Marketing and Sales promotional materials and programs;coordinates direct promotion programs and facilitates pull-throughactivities.Presents highly technical portfolios to customer audiences.Develops deep specialist product and disease state knowledge in aspecifictherapeutic area and leverages this to build professional customerrelationships andsupport sound clinical discussions.Uses detailed knowledge of competitor products’ features and benefitsduring salescalls to improve sales of Novartis products.Allocates resources effectively for sampling, programs, and events, etc.Integrates customer-facing activities in cross-functional teams (e.g.Medical Affairs,Market Access) to achieve sales targets.

Sales vs. targets QTQ metrics ( Quantity, Targeting, Quality) Territory market share vs. key competitor products Number of calls & frequency of visits to selected targets Medical panel coverage Surveys – doctor recall Target doctor coverage/frequency Product knowledge by regular tests or assessment by Sales Manager/ MA/MSL/PM Selling skills- qualitative by external/internal audit Quality of territory plan

Minimum requirements

University degree preferably in Medicine, Pharmacy or Nature Sciences Fluent FrenchEnglish – intermediate level recommended Pharma Sales Representative/Product Specialist – minimum 2 yearsSpecialty Product experience appreciated

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Franchise Head NS/Ophta MTL

Job Description

Lead MTL NS/Ophta business by providing effective and inspiring leadership on (1) development of the franchise strategy (2) maximization of NS and Ophta portfolio by driving launch excellence and creating sustainable growth through effective life cycle management (3) collaboration with cross-functional team to maximize brand value (3) Providing effective people management/leadership.

Drive the development of the Franchise strategy and analyses team capabilities, structure and processes, vis-à-vis the defined strategy, Communicate a clear vision for the Franchise and be able to align team behind the vision. Raises contentious issues in a manner that drives resolution, and enables others to do the same, Lead marketing and sales excellence ensuring performance goals are achieved, Implement a high performance culture with an emphasis on flawless execution and expedition, Optimize early performance and uptake of launch brands through effective launch preparation (LRRs) and continued assessment throughcritical initial post-launch phase (PLRs), Lead cross-functional teams to optimize brands value and business outcomes (Market access, KAM and DRA),
Ensure deep understanding of the Country political environment and healthcare structure to contribute to innovative MA initiatives,
Foster a culture based on external stakeholders focus to build alliances and networks to capture customer insights and see how they may translate into scenarios with commercial significance, Contribute to ensure listing in national drug lists and key accounts mapping/Strategy in collaboration with KAM department, Ensure marketing brand plans (strategy, messaging, and initiatives) are developed at a high standard and implemented and maximized, Evaluate portfolio ensuring resources (marketing mix) are optimized; and evaluate potential of expanding portfolio to add newer/more effective products, or to address different additional disease states.
Adoption of BEST practices, LCM and creation of teamwork approach,
Partner with MTL medical team to ensure Phase IIIB/Phase IV studies, IITs, and scientific posters/publications,
Institute and enhance relevant marketing and sales training to improve skills ensuring “best in class” performance, Evaluate, develop, and recognize personnel talent within the country and make recommendations to management and human resources when appropriate, Accountable for management of franchise P&L

Achievement of MTL performance goals (sales and growth targets, management result, and market share),
P&L management,
Generation of additional sales (introduction of new products, launching products ahead of schedule),
Feedback from Local leadership team,
Feedback from Country Group leadership team.

Minimum requirements

– 10+ years’ experience in pharmaceutical marketing,
– Strong leadership and proven ability to take initiative,
– Solid analytical and people skills,
– Track record of exceeding goals,
– Sales management experience.

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HTA Brand Manager MTL

Job Description

Development, implementation and accountability for brand/franchisestrategy and marketing plans which optimise profitability, market shareand revenue growth for a brand (s) in the short and long term.

Understands customer needs and translates them into effective strategicand tactical marketing plans (C4MPH)Prepares market and Novartis for new product entries together withMarket Access and MedicalDevelops innovative marketing activities and promotional mix to meetbrand objectives and customer needs.Monitors business performance, environmental changes and competitivesituation via appropriate tools to plan proactively corrective actionsas required to meet business objectives.Liaises with external agencies to prepare local marketing eventsAccurately forecasts and manages the local brand budgets and productsuppliesDevelops and executes operational plans to maximise product salesjointly with colleagues from Market Access, Medical and Sales.Contributes to the Delivery of the organization’s sales targetsFrequently interacts with customers and patients to receive insightsabout their needs and expectationsActs as brand champion to create enthusiasm and focus internally andwith external customers and agencies.

Deliver 90% of local marketing plans, on time and to a high standard. Full financial accountability of Advertising and Promotion budgets within 5% Full understanding and use of key market research approaches and giving recommendations and acting on results that create positive business outcome. Frequent interaction with customers and patients to maximize insights (at least twice per month). Build and develop strategic forecasting from a robust patient/channel model. Launch line extensions, new campaigns, commercial programmes and/or generic defence strategies. Understand and analyse market dynamics through IMS Forecast accuracy Build key/priority brands (achieve MS lead).

Minimum requirements

University degree or equivalent in Science, Marketing or Businessqualification. Arabic- French – English 5 years experience as Product Manager in amultinational or local company.

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